Holiday Ad Trends 2018: Whether you’re the type to believe this is a war on Thanksgiving or an extension of wintery good cheer, the ads are here already and we’ve started watching them for you to get an early glimpse into this season’s trends. Here are some of our favorite ads that launched fast for winter 2018.
Building the connection between your brand and your audience doesn't have to be complicated, and it doesn't have to cost an arm and leg, either. Most of what goes into building a solid brand is just extracting the good stuff you already have in your head. How we go about organizing the stuff what comes out of your head, that's another story...but no worries, this is why we use archetypes to set up a solid foundation on which to build a brand's personality.
As a fun addition to Trig’s 10 year anniversary celebration we thought it could be an opportune moment to take a look at something near and dear to our hearts: Visual Brand Language. Although rather than looking at the newest, hottest innovations in consumer goods presentation today we’re instead going back through time to explore the branding of… toys each of us loved as 10 year olds.
We don't believe in run-of-the-mill marketing. Your image is important to us, and that doesn't stop at advertising. Trig has devised the term Brand Asset Management to describe the expanded suite of human-centered services we offer to set your business ahead in the race for real lasting success.
Jason Guigno and Corey Jeffreys of TrangleCast have got podcasting figured out. We met at the Frontier in RTP, and bounced into a random conference room. Within minutes, they had an impressive array of microphones and a mobile mixing board set up, all while easily chatting with me and setting a relaxed tone to the conversation.
How do two of the biggest sporting manufacturers manage to stay at the top of the league? How does the average customer develop a preference for one brand over the other? What differentiates two brands with product lines nearly identical to each other?
Trig Innovation, a virtual design firm focused on exploring new directions in innovation processes, industrial design and product marketing, has earned multiple awards at the Industrial Designers Society of America’s (IDSA) 2016 International Design Excellence Awards (IDEA).
While the firm has seen recognition at previous events, this year’s IDEA is special for Trig, with awards for the company’s groundbreaking collaborations with a pair of North Carolina startups, ALTR ERGO and 410 Medical.
Statistically speaking, women may not be the more likely gender to operate lawn mowers on a regular basis. It was very clear to me, however, as I walked last week’s North American Retail Hardware Association National Hardware Show (NHS) in Las Vegas, that women are a powerful force to appreciate when it comes to selecting the lawn mower (or tool box or shovel or grill, for that matter).
Of particular interest was the competitive landscape data that Thought Leader Select had processed in the months prior to engaging Trig Innovation. Many of Thought Leader Select’s competitors employ a completely different model where they try to evaluate doctors through software and web searches—an approach that simply commoditize the data sets that reflect actual medical careers.
Many businesses are stuck in very old ways of thinking about how sales happen. They Ask You Answer details the way cultural attitudes have changed and typical sales strategies are becoming less and less effective. Marketing now sells way more than direct sales efforts. Crazy to think about, but it’s true. Most people now make buying decisions before they talk to a single person.
Every business and depends on creating words that have impact.How to Write a Good Advertisement gets you quickly up to speed by combining explanations of why certain headlines create examples of powerful profitable business play.
A concise, appealing, and applicable guide for succeeding in any creative sphere, The War of Art is nothing less than Sun-Tzu for the creative, not warring, soul. Whether an artist, writer or business person, this humble, intimate, and no-nonsense piece of literature will inspire you to seize the creative potential that is already within you.
Dani Shapiro produces an amusing, earnest, and everyday insight into the roller-coaster ride that can be experienced in the course of storytelling. Shapiro shares her revealing insights that can be used to construct an essential almanac for your modern marketing needs.
Influence explains the psychology behind why people say "yes" and showcases how you can apply these revelations. This book will move your business toward profound change and act as a driving force in your success.
Publishing is the new way to do marketing. How can you slice through the commotion and bad information out there to deliver quality content to your desired customer? Joe Pulizzi, one of the world's leading experts on content marketing, says the answer is found in Epic Content Marketing. He explains how to entice new customers to do business with you by generating compelling information and exciting, trustworthy content they actually desire.