In his book Antifragile, Nicholas Nassim Taleb states the following: ”The strength of the computer entrepreneur Steve Jobs was precisely in distrusting market research and focus groups – those based on asking people what they want – and following his own imagination, his modus was that people don’t know what they want until you provide them with it.” This is an out-of-context sound bite.
It is not enough to simply patent an idea; it must first be reduced to practice with sufficient detail to show how it would work to the average person who works in your domain of knowledge or industry.
Once we know “Why” we want to build a prototype, or multiple types of prototypes, let’s consider “What” kinds of prototypes there are. Between Feedback, Resolution, Dimension, Cost, and Speed there are a seemingly infinite number of options. Here are some of the more common types of prototypes
The difference between Need Statements and Challenge Statements. For the record, I’m not going to spend time in this post talking about the criteria for something to be considered an unmet need. That’s a whole different topic to unpack. This is about creative concept development. Need Statements and Challenge Statements are both statements. Boom! That’s one thing they have in common. Another similarity: They are both tools used to launch ideation sessions intended to generate many possible solutions to a problem.
Design exists along the entire continuum. It’s not design then development, but rather design and development. The ancient roots of the word “Design” have meanings such as to indicate with a mark or sign and to have a particular purpose or intention. Design is about asking questions, and asking the right, or most meaningful questions. What basic science research can I do today to have the most impact on society tomorrow? What car should we build with this new fuel cell technology? Who will be the first to adopt such a technology, and what does car look like for them?
You can easily spend far more to design the product than it is worth. However, with a good understanding of risk management, situationally appropriate new product design methods, and clear-eyed forecasting, you can make smart investments that will make a positive return across a portfolio of ideas.
I’m compelled to start with a great lesson illustrated in the book, “The Goal” by Eliyahu M. Goldratt. That lesson: If you take the manufacturing process developed by Toyota (better known as the Toyota Production System or TPS), and implement that process in your manufacturing facility - it won’t work.
What is the difference between design thinking and human centered design? It’s hard to ignore all the talk around human centered design (HCD) and design thinking these days. A quick google search of those terms, in quotes, reveals a combined 23 million results. Digging into those results, and the opinions on the topic might make a head spin.
We are seeing it already, and we will continue to see it in 2019: a shift from reactive care to prevention. And I’m not so sure “prevention” is strong enough. In 2019 and beyond, it may even be about improving health. When you hear (and I’ve heard it) a 60-something year old say, “I’m in the best shape of my life.” - that’s what I’m talking about. So what are the Health Innovation trends of today, 2019, and beyond?