Posts tagged Product Development
Design and Development - What's the Difference?

Design exists along the entire continuum. It’s not design then development, but rather design and development. The ancient roots of the word “Design” have meanings such as to indicate with a mark or sign and to have a particular purpose or intention. Design is about asking questions, and asking the right, or most meaningful questions. What basic science research can I do today to have the most impact on society tomorrow? What car should we build with this new fuel cell technology? Who will be the first to adopt such a technology, and what does car look like for them?

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What is a Bias-Free New Product Concept?

A testable product concept is a clearly illustrated and articulated idea that follows a specific format. The concept illustration provides minimal details to express the product idea such that a customer can understand, believe in, and evaluate the concept. The concept description is persuasion-neutral, but describes the solution, benefit, and reasons why the concept is believable.

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