Posts in Business Coaching
Design Thinking and the Design Process - What's the Difference?

I’m compelled to start with a great lesson illustrated in the book, “The Goal” by Eliyahu M. Goldratt. That lesson: If you take the manufacturing process developed by Toyota (better known as the Toyota Production System or TPS), and implement that process in your manufacturing facility - it won’t work.

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What is a Bias-Free New Product Concept?

A testable product concept is a clearly illustrated and articulated idea that follows a specific format. The concept illustration provides minimal details to express the product idea such that a customer can understand, believe in, and evaluate the concept. The concept description is persuasion-neutral, but describes the solution, benefit, and reasons why the concept is believable.

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