What is Cool Hunting?

Cool hunting is the practice of researching the youth culture in the street or underground scenes in order to predict future or upcoming trends, in the context of design. The term cool hunting has an inherent sociocultural element to it, since it is the current society’s ideals that dictate what is cool and uncool, the zeitgeist, or the “spirit of the times”.

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I Have an Idea, But is That Enough?

Maybe the concept came to you in a flash, the proverbial lightning bolt. Or maybe it was the result of your 47th attempt at some intricate new theory. It doesn’t matter how you got it. What does matter is that you believe you have come up with the Next Big Thing™. What do you do next?

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InnovationSamantha Harr
What Are the Origins of Design Thinking?

Design Thinking has generated a lot of momentum through mentions in the Harvard Business Review and Forbes. A majority of corporations operate analytically and can be disrupted by trends that sometimes renders businesses obsolete, you must create a culture that fosters creativity, methods that promote innovation, and the tools that designers utilize can be perfect in the effort to avoid these pitfalls.

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DesignGus Myer