Insights + Ideation


Your journey begins here. We deploy several innovation management frameworks to help you discover your optimal approach for the fuzzy front end. We help identify market opportunities and then gain a deeper understanding of customer’s unmet needs. 


Let's revolutionize your innovation process.

Our innovation consulting process culminates with insight synthesis and idea generation through a structured team ideation session. From manufacturers of durable goods to consumer products to medical device companies, our clients benefit from our firm's ability to provide an imaginative spark to veteran teams, refreshing and enhancing product portfolio strategies for months and years to come.



We understand that effective Ideation sessions depend on the quality of preparation before gathering the key stakeholders in a room.  Upon initiating an ideation session, Trig’s consultative approach works to identify management objectives and select high-level parameters to emphasize during the session, in-person or 100% virtual, where all ideas are cataloged, organized, and always at your team's fingertips.

  • Foundational research
  • Ideation strategy
  • Ideation facilitator
  • Visual scribes
  • Post-event analysis & insights review

Harness your team's creativity >>

Want to take it a step further?

While we're experts at running the traditional model for ideation sessions for over a decade, we've realized that the traditional model isn't truly optimized for creative output. When properly put into practice, innovation is not a one-time event, but a consistent process of exploration, discovery, divergence, convergence, prototyping, and testing.

Experience the market's first Virtual Ideation Subscription™ >>


From translating the functional and emotional needs of your target audience into actionable insights, to analyzing the competition within the same space, our innovation consulting services make sure your ideas go into place where they'll be most successful and make the most impact on the market.

  • Market research
  • Competitive analysis
  • Concept validation

How many people will adopt your idea? >>

Stakeholder research

Our diverse team of professionals brings multiple perspectives to the table, establishing a baseline for market performance that drives form, function, and launch strategy.  

  • Ethnography
  • Behavioral mapping
  • Trend analysis
  • Customized trend boards
  • Persona development

Discovering your customer's voice >>


ready for
a change?

Have any questions? Fill out the form for a free 30-minute consultation.

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