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Insights + Ideation

 

Your journey begins here. We deploy several innovation management frameworks to help you discover your optimal approach for the fuzzy front end. We help identify market opportunities and provide a deeper understanding of customer’s unmet needs. This is where data meets vision.

 
 
 

Let's revolutionize your innovation process

Our innovation consulting process brings together the practices of insight synthesis and idea generation through a structured team ideation session. From manufacturers of durable goods to consumer products to medical device companies, clients benefit from our firm's ability to provide an imaginative spark to veteran teams, refreshing and enhancing product portfolio strategies for months and years to come.

 
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IDEATION

We understand that effective Ideation sessions depend on high preparation quality before gathering key stakeholders in a room. Upon initiating an ideation session, Trig’s consultative approach works to identify management objectives and select high-level parameters to emphasize during the session, in-person or 100% virtual, where all ideas are cataloged, organized, and always at your team's fingertips.

  • Foundational research

  • Ideation strategy

  • Ideation facilitator

  • Visual scribes

  • Post-event analysis & insights review

Harness your team's creativity >>

Want to take it a step further?

While we're experts at running the traditional model for ideation sessions for over a decade, we've realized that the traditional model isn't truly optimized for creative output. When properly put into practice, innovation is not a one-time event, but a consistent process of exploration, discovery, divergence, convergence, prototyping, and testing.

Experience the market's first Virtual Ideation Subscription™ >>


OPPORTUNITY IDENTIFICATION

From translating the functional and emotional needs of your target audience into actionable insights, to analyzing all potential competitors, our innovation consulting services make sure your ideas go into place where they'll be most successful and make the greatest impact on the market.

  • Market research

  • Competitive analysis

  • Concept validation

How many people will adopt your idea? >>


Stakeholder research

Our diverse team brings multiple perspectives to the table, establishing a baseline for market performance that drives form, function, and launch strategy. Trig professionals have every stakeholder’s best interests in mind, backed by world class research methodology. Groundbreaking techniques in data analysis keep your plans miles ahead of competitors.

  • Ethnography

  • Behavioral mapping

  • Trend analysis

  • Customized trend boards

  • Persona development

Discovering your customer's voice >>


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ready for
a change?

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