You can easily spend far more to design the product than it is worth. However, with a good understanding of risk management, situationally appropriate new product design methods, and clear-eyed forecasting, you can make smart investments that will make a positive return across a portfolio of ideas.
I’m compelled to start with a great lesson illustrated in the book, “The Goal” by Eliyahu M. Goldratt. That lesson: If you take the manufacturing process developed by Toyota (better known as the Toyota Production System or TPS), and implement that process in your manufacturing facility - it won’t work.
We are seeing it already, and we will continue to see it in 2019: a shift from reactive care to prevention. And I’m not so sure “prevention” is strong enough. In 2019 and beyond, it may even be about improving health. When you hear (and I’ve heard it) a 60-something year old say, “I’m in the best shape of my life.” - that’s what I’m talking about. So what are the Health Innovation trends of today, 2019, and beyond?
How would you go about calculating the fastest speed at which a Tyrannosaurus Rex could fall? As an aside, the speed of sound is 340 m/s, so a skydiving Tyrannosaurus would be the first animal to generate a sonic boom.
Cool hunting is the practice of researching the youth culture in the street or underground scenes in order to predict future or upcoming trends, in the context of design. The term cool hunting has an inherent sociocultural element to it, since it is the current society’s ideals that dictate what is cool and uncool, the zeitgeist, or the “spirit of the times”.
Definition of digital innovation: the application of digital tools to the many varieties of innovation methodologies to improve performance of innovation teams. Digital innovation is NOT business model innovation.
Maybe the concept came to you in a flash, the proverbial lightning bolt. Or maybe it was the result of your 47th attempt at some intricate new theory. It doesn’t matter how you got it. What does matter is that you believe you have come up with the Next Big Thing™. What do you do next?
Quantitative research methods emphasize measurement. Qualitative research methods emphasize understanding. Learn more about these two strategies of information analysis and how the Trig team applies them to industrial design.
More recently, the internet has created communities of people who share fringe paradigms such as a fear of vaccines or a belief that the world is flat. The term has largely fallen out of favor in most business circles as a lofty expression that demonstrates the speaker’s lack of familiarity with modern innovation concepts for generating pragmatic solutions.
Eisner and Harvey Award winning author Ryan North has brought a combination of humor and genius into the world in his latest book How to Invent Everything. The premise being that you rented a time machine which promptly malfunctioned. The book includes guides to discovering what time period you’ve landed in and how you can build human society similar to, or better than, how we know it today. Think you can reinvent the modern world from scratch?
In the fast-paced modern world full of captivating distractions at our fingertips, Cal Newport asks us to reflect on the price we pay for allowing our attention to remain steadily divided. In business we have a clear answer: The loss of deep work.
Quiet by Susan Cain illustrates the point that while 1/3 of all people are introverts, workplaces in the United States are increasingly designed with only one personality type in mind: extroverts. Open floor plans, team brainstorming sessions, meetings dominated by the loudest voice. How did we get here and is there no room at the table for the more tranquil among us?
This book is a must-read for product designers and marketers serious about creating life-changing habits that people crave. The Power of Habit explores different areas of life and business where taking control of habit cycles leads to powerful shifts in mentality.
The book describes the culmination of work from years of Gretchen Rubin's efforts to understand a profound question, "How do I respond to expectations?" She discovered through upwards of 1 million personality survey responses that people tend to fit into one of four Tendencies: Upholder, Obliger, Questioner, and Rebel.
Most books have one big idea, then fill up space elaborating on that idea. Principles is the opposite - the collected wisdom and big ideas of maverick hedge fund investor, Ray Dalio. Each of his principles are distilled from hard-won painful lessons through his career. His systems of radical transparency and idea meritocracy as refined through his 40 years leading Bridgewater are very compelling for any organization that seeks to consistently grow and adapt over the long haul.
“The Devil’s Advocate persona may be the biggest innovation killer in America today," Tom Kelly asserts in Ten Faces of Innovation. "It encourages idea wreckers to assume the most negative possible perspective, one that sees only downsides, problems, disasters-in-waiting. By invoking the protective power of ‘Let me just play Devil’s Advocate for a minute…’, the speaker is now entirely free to take potshots at the idea with complete immunity. Essentially saying, ‘The Devil made me do it.’"
Originals explores how innovators see the world differently and bring others into their success. It is not the high school valedictorians who go on to change the world, Grant argues, since their very success signals that they have perfected following and benefiting from the existing system. By contrast, it is the highly creative children that teachers tend to discriminate against, labeling them as troublemakers.
The Fourth Turning, ultimately, is about the present-day time of Crisis, which is a time of focus, struggle, and sacrifice. External threats, which previously might have been ignored, not become an exaggerated crisis. Laws and customs, once locked in place, get swept away. The demand for order is at an all-time high while the supply of order is at an all-time low.
Geoffrey A. Moore’s Crossing the Chasm reveals the steps necessary to make your product surpass the “fad” phase. It is an essential read if you want to learn how to strategically place your product in a niche market, and become the next big thing.