Marketing Strategy

Listen, Plan, Implement, Measure, Repeat

One of our defining values at Trig is our pragmatism. We often define pragmatism as an underlying philosophy that we apply the right solutions, and the right amount of them, to meet the challenges of our clients in the two core areas of their businesses, innovation and marketing.

Our marketing group adds human capital and multiple skill sets (strategy, design, copywriting, technology implementation) to our clients' team of experts, so they can minimize headcount and scale up their own resources over time.

We collaborate with you to build strategies, targeted to your prospective customers, and can work with you on a project or retainer basis to provide you strong support while helping you manage your budget as if it were our own.

Marketing strategy cycle graphic, showing the pathway from establishing a vision to executing the marketing approach.

The menu of long-term brand equity services we offer:

  • Sales Collateral

  • Video

  • Social Media Strategy, Editorial Calendar, and Content

  • Email Marketing

  • Advertising

  • Public Relations

  • Strategic Planning

  • Brand Identity & Logo Development

  • Marketing Strategy

  • Content Generation

  • Web Design & Development

  • Digital Banners


 Short-term revenue growth tools:

  • Hyper-targeted digital advertising

  • Automated lead capture / nurture

  • Responsive revenue performance management


For a new launch at trade shows, we can design and produce:

  • Portable Banners and Signage

  • Temporary Trade Booth Displays

  • Brochures

  • Blog Articles and Press Releases

  • Promotional Advertising

  • Videos