Huge week for us here at Trig. We launched our new website, check it out and let me know what you think. And...
We're also proud to announce we've won another IDEA Award from the Industrial Designers Society of America.
Excuse me for one moment:
More on that below, first on to more killer content from the Trig Team:
We're Going Back to College (Kind Of)
An annual program called the BMES Coulter College, specifically. Next week the team is headed down to Atlanta, Georgia to guide student teams through the creative process of designing solutions to pressing medical problems. Student design teams are guided by faculty, clinical experts, and designers (that's us) through a highly dynamic process designed to help them better understand how innovations can meet clinical needs while providing tools and approaches used to evolve identified problems into novel solutions.
This our second time participating in the Coulter College, having first participated in 2015. During the four-day event, student teams start with strategic focus, identifying their unmet need statement, brainstorm solutions, develop a regulatory plan, scan the patent landscape, and develop a business plan. At the end of the event, the teams pitch their new medical device companies to venture capital investors and business advisors for evaluation and the chance to win valuable prizes. Did I mention sleep? That doesn't happen much.
Coulter College is first and foremost an educational all-in event where each of the students, educators, and professional mentors devote long hours to creating a meaningful experience for the students. As designers, its the closest we get to replicating our own college experience of pulling all-nighters to meet a project deadline. What has kept us coming back has been the inspiring core values lived by the Coulter organizers - servant leadership, creating opportunities for lower income BMES college programs, and a desire to do good in the world by changing patient outcomes through innovation. What's not to love about this community?
Trig Wins IDEA Award for Work With Sunscreenr
Created by North Carolina entrepreneurs David Cohen and Jon Meyer, Sunscreenr is an outdoor accessory to aid in the application of sunscreen, by making the invisible visible. Consumers use Sunscreenr’s camera to record video of their bodies after applying sunscreen. The device records a video through a proprietary lens that filters UV light, revealing where users may have under-applied sunscreen or had it wash away with sweat or water exposure during swimming.
We had a blast working on this project. There's really nothing we enjoy more than working with awesome clients like David and Jon on a project that impacts millions of lives.
Check out the press release here.
Also a video of Sunscreenr in action here.
Whose Marketing Strategy Reigns Supreme?
From partnerships with James Harden and Kanye West to equality campaigns, our intern Sofia breaks down how two of the biggest sporting manufacturers manage to stay on top of the league. If you appreciated our breakdown of different brand archetypes, you'll certainly appreciate this case study on the hero archetype in full-form.
Read the full article here.
What We're Up To
What We're Reading
THE FOURTH TURNING: AN AMERICAN PROPHECY by Neil Howe and William Strauss
Neil Howe and William Strauss admit that their model of the four generational archetypes is not the first time that the phenomenon has been observed in human history, however, they argue that American society has distinctly followed this pattern over the past 500 years. When each archetype comes of age, there is a turning, or shift in societal mood. More here
DESIGN A BETTER BUSINESS by Justin Lokitz, Lisa Kay Solomon, Patrick Van Der Pijl
I got mad when I saw this book, then immediately bought it. This is exactly the kind of book I want to write someday. These three brilliant authors stitch together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. More here
Until next time,