I had one of those santa-isnt-real moments this week. There is a personality typing test called Myers-Briggs Type Indicator (MBTI) that is used by 89% of the Fortune 100 companies. I've taken it a few times, specifically as part of Organizational Behavior classes taught in business school. While it is widely adopted by the business community, very few psychologists or evidence-based practitioners take the test seriously. Adam Grant wrote a very effective tear-down for the reasons why MBTI isn't much better than using a horoscope. Like Adam Grant, I like to think of myself as an INTJ, but that personality type isn't stable over time. Over 50% of MBTI participants get a different result when taking the test again after 3 months. I would encourage you to read it here, but only if you're willing to confront a dearly-held myth. We also looked at alternatives to MBTI in our latest Tangents article.
We have a lot of fascinating articles to share this week. I sat down with the TriangleCast podcast to talk about entrepreneurship. We explore how industrial design is connected to brand. Also, you’re going to want to read our book review of Principles and possibly get sucked down the rabbit hole of a radical new workplace philosophy.
I had the chance to sit down with Jason Guigno and Corey Jeffreys of TriangleCast last week. We had so much fun that we lost track of time and the podcast had to get broken up into two sections. During this first podcast, we get into how Trig got started, lessons learned from starting a business, and the impact that the book, Traction, has had on how we operate at Trig. I was expecting them to title the podcast, "Ty Hagler, the dumbest person at Trig." but they went with "Mission first, people always." which is such a great guiding statement used by the military and recently shared with me by a good friend and fellow entrepreneur. Also, I give a huge shout out to Trig team member Patrick Murphy.
Jason and Corey broke up the podcast into two episodes. In this episode, we talked about how the famous Marshmallow Test psychology study might be a good indicator of future success as an entrepreneur. We also talked about a misguided four-person kayak that floated on pure confidence... until it didn’t. Also I gave a shout-out to Trig team member Ashley Whitley.
I don’t know about you, but if I make a promise, it becomes my mission to keep that promise. In this article, we explore how the industrial design skill set has an essential role to play in how brands both make a promise and keep a promise. At the end of the day, however, it is a company’s brand promise that guides not only industrial design, but every function within the organization. Read more here.
What We’ve Been Reading
Lets say you started a business from scratch, then learned incredibly valuable lessons along the way to grow this business to the 4th largest privately held company in the world. You’ve kept these lessons secret for a while, but then your focus shifts to leaving a legacy for others and you decide to write a book outlining your discoveries over a 40-year career. This is not a book to breeze through, because it contains such powerful, perhaps dangerous ideas that could change how we work... for the better. There’s also a TED talk by Ray Dalio if you prefer to catch the highlights.
Until next time,