Better Positioning using Brand Archetypes

Positioning your brand to be clearly differentiated from the competition can be tricky. Find out how Trig uses Carl Jung’s personality archetypes to create strong brands for our clients.

Most of what goes into building a solid brand is just extracting the good stuff you already have in your head. How we go about organizing the stuff that comes out of your head, that's another story. We use archetypes to set up a solid foundation on which to build a brand's personality.