They Ask You Answer

They Ask You Answer

Many businesses are stuck in very old ways of thinking about how sales happen. They Ask You Answer details the way cultural attitudes have changed and typical sales strategies are becoming less and less effective. Marketing now sells way more than direct sales efforts. Crazy to think about, but it’s true. Most people now make buying decisions before they talk to a single person.

How to Invent Everything

How to Invent Everything

Eisner and Harvey Award winning author Ryan North has brought a combination of humor and genius into the world in his latest book How to Invent Everything. The premise being that you rented a time machine which promptly malfunctioned. The book includes guides to discovering what time period you’ve landed in and how you can build human society similar to, or better than, how we know it today. Think you can reinvent the modern world from scratch?

The Culture Map

The Culture Map

Meyer proposes eight key areas that managers should be aware of to maximize team effectiveness: Communicating, Evaluating, Persuading, Leading, Deciding, Trusting, Disagreeing, and Scheduling. All of these qualities are positioned on a scale with a range. The data captures personality variables and incorporates them.

Grit: The Power of Passion and Perseverance

Grit: The Power of Passion and Perseverance

Author Angela Duckworth, after having been scolded by her advisor for not having a working theory on what brings success in life if “talent” isn't enough, sat down and devised two equations:
Talent x Effort = Skill 
Skill x Effort = Achievement 

Dream Teams: Working Together Without Falling Apart

Dream Teams: Working Together Without Falling Apart

Author Shane Snow doesn’t try to tell us that teamwork is always preferable, but instead sends a clear message that the point of the book “Dream Teams” is to make the most of the times when teamwork is the only option. It is completely possible to hit that perfect team dynamic where our togetherness equals more than the sum of our parts.

Ego Is the Enemy

Ego Is the Enemy

You've heard it before: Hard work is the key to success. Though we bet you've never heard it the way Ryan Holiday presents the concept in Ego is the Enemy. This tough-love guide to reaching your maximum potential is unique with its firm yet empathetic delivery.

Deep Work: Rules for Focused Success in a Distracted World

Deep Work: Rules for Focused Success in a Distracted World

In the fast-paced modern world full of captivating distractions at our fingertips, Cal Newport asks us to reflect on the price we pay for allowing our attention to remain steadily divided. In business we have a clear answer: The loss of deep work.

How to Write a Good Advertisement: A Short Course in Copywriting

How to Write a Good Advertisement: A Short Course in Copywriting

Every business and depends on creating words that have impact.How to Write a Good Advertisement gets you quickly up to speed by combining explanations of why certain headlines create examples of powerful profitable business play.

Quiet: The Power of Introverts in a World That Can’t Stop Talking

Quiet: The Power of Introverts in a World That Can’t Stop Talking

Quiet by Susan Cain illustrates the point that while 1/3 of all people are introverts, workplaces in the United States are increasingly designed with only one personality type in mind: extroverts. Open floor plans, team brainstorming sessions, meetings dominated by the loudest voice. How did we get here and is there no room at the table for the more tranquil among us?

The Power of Habit: Why We Do What We Do in Life and Business

The Power of Habit: Why We Do What We Do in Life and Business

This book is a must-read for product designers and marketers serious about creating life-changing habits that people crave. The Power of Habit explores different areas of life and business where taking control of habit cycles leads to powerful shifts in mentality.

Zero to One: Notes on Startups, or How to Build the Future

Zero to One: Notes on Startups, or How to Build the Future

Thiel’s approach to startups would qualify as a Commitment Culture. Thiel, as an investor, often repeats the maxim, “A startup flawed in its foundation cannot be fixed.”  This asserted observation might be contrarian, but it hews to the commitment culture perspective of getting the team and culture right as a primary objective for founders.

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

Now, I'm not sure if Gerber coined the exhortation, "Work ON your business more than you work IN your business," but he certainly seems responsible for its ubiquity.  He finds the McDonald's franchise business model with its obsessive focus on a standardized process for every aspect of a McDonald's restaurant to be the highest aim of any small business, whether the business actually franchises or not.

The Four Tendencies

The Four Tendencies

The book describes the culmination of work from years of Gretchen Rubin's efforts to understand a profound question, "How do I respond to expectations?" She discovered through upwards of 1 million personality survey responses that people tend to fit into one of four Tendencies: Upholder, Obliger, Questioner, and Rebel.

Principles: Life and Work

Principles: Life and Work

Most books have one big idea, then fill up space elaborating on that idea. Principles is the opposite  - the collected wisdom and big ideas of maverick hedge fund investor, Ray Dalio. Each of his principles are distilled from hard-won painful lessons through his career.  His systems of radical transparency and idea meritocracy as refined through his 40 years leading Bridgewater are very compelling for any organization that seeks to consistently grow and adapt over the long haul.

The Ten Faces of Innovation

The Ten Faces of Innovation

“The Devil’s Advocate persona may be the biggest innovation killer in America today," Tom Kelly asserts in Ten Faces of Innovation. "It encourages idea wreckers to assume the most negative possible perspective, one that sees only downsides, problems, disasters-in-waiting.  By invoking the protective power of ‘Let me just play Devil’s Advocate for a minute…’, the speaker is now entirely free to take potshots at the idea with complete immunity. Essentially saying, ‘The Devil made me do it.’"

Extreme Ownership: How US Navy SEALS Lead and Win

Extreme Ownership: How US Navy SEALS Lead and Win

Have you ever blamed something or someone other than yourself for a poor outcome?  I certainly have.  The core concept of this book, Extreme Ownership, is that the leader has to own every mistake of their team. No excuses.

Originals: How Non-Conformists Move the World

Originals: How Non-Conformists Move the World

Originals explores how innovators see the world differently and bring others into their success.  It is not the high school valedictorians who go on to change the world, Grant argues, since their very success signals that they have perfected following and benefiting from the existing system.  By contrast, it is the highly creative children that teachers tend to discriminate against, labeling them as troublemakers.

The Fourth Turning: An American Prophecy

The Fourth Turning: An American Prophecy

The Fourth Turning, ultimately, is about the present-day time of Crisis, which is a time of focus, struggle, and sacrifice.  External threats, which previously might have been ignored, not become an exaggerated crisis.  Laws and customs, once locked in place, get swept away.  The demand for order is at an all-time high while the supply of order is at an all-time low. 

Crossing the Chasm: Breaking into the Mainstream Market

Crossing the Chasm: Breaking into the Mainstream Market

Geoffrey A. Moore’s Crossing the Chasm reveals the steps necessary to make your product surpass the “fad” phase. It is an essential read if you want to learn how to strategically place your product in a niche market, and become the next big thing.