By: Tim Brown
The myth of innovation is that breathtaking, revolutionary ideas come to life already fully formed from the brains of masterminds. The reality proposed by Brown is that most revolutions come out of a process of intense consideration by which compelling ideas can be recognized and then grown before being understood as original contributions with the potential of having groundbreaking abilities.
Change by Design presents the concept of design thinking a cooperative method through which the designer′s sensibilities and techniques are used to deliver on people′s needs. This is not only accomplished by creating products that are technologically possible and possess a viable business strategy, because in short‚ design thinking aims to translate need into demand. Design Thinking (link to Elements) is a human−centered approach to answering questions that affords individuals and companies the ability to be more innovative and imaginative.
Design Thinking is not just appropriate for the traditional creative industries or those who currently work in the design field. It′s a system that has been put into actions by companies such as Kaiser Permanente and Kraft. Kaiser Permanente used Design Thinking to improve the standard of patient care that they offered by re−thinking the techniques that their nurses used to manage shift change. Kraft implemented the system to reorganize their supply chain management. This is not simply a piece of literature meant for designers that is written by other designers. Change by Design is a book for imaginative trailblazers looking for ways to impart the wisdom of Design Thinking into all levels of an organization‚ service‚ or product to bring about new solutions for commercial and societal needs.