How to Measure Anything: Finding the Value of "Intangibles" in Business
By: Douglas W. Hubbard
The theory of this book says that anything can be measured. The myth that things exist that can't be measured is a drain on our nation's economy and even national security, according to Hubbard. Building up from simple concepts to illustrate the hands-on and easy use of advanced statistical procedures, How to Measure Anything uncovers the impact measurement can have on the world as a whole. This book explains how to measure parts your business you may have considered "immeasurable". For example, technology ROI, organizational flexibility, customer satisfaction, and technology risk tend to fall into this category. The examples inside will help you try measurements even where it may seem impossible. How to Measure Anything shows how Douglas Hubbard, creator of Applied Information Economics, has used his strategy in various industries. You'll learn how any problem, no matter how challenging, can lend itself to measurement using established systems. Straightforward and easy-to-follow, this is a source you'll refer to time and time again.