Ten Types of Innovation: The Discipline of Building Breakthroughs

By: Larry Keeley, Helen Walters, Ryan Pikkel, Brian Quinn

Ten Types of Innovation aims to outline principles to help bring about meaningful and sustainable growth for your organization.

Using a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and many more, the authors applied a proprietary algorithm and determined ten meaningful groupings—the Ten Types of Innovation—that provided insight into innovation. The Ten Types of Innovation explores these insights to diagnose patterns of innovation within industries, to identify innovation opportunities, and to evaluate how firms are performing against competitors.

The Ten Types of Innovation concept has influenced thousands of executives and companies around the world since its discovery in 1998. The Ten Types of Innovation is the first book explaining how to implement these strategies.


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