This book stitches together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business.
Thinking, Fast and Slow, an international best seller written by Daniel Kahneman, a recipient of the Nobel Prize in Economics. He offers applicable and informative understandings of how choices we make in business and our personal lives. He also explains we can implement new systems to protect against hiccups that tend to get human into precarious situations.
The most intelligent of us can sometimes feel inadequate when we struggle to determine whether to push, pull, or slide a door or figuring out which light switch controls a certain light. This amusing and astute analysis from cognitive scientist Donald A. Norman hails distinction in design as the vital key of gaining or regaining a competitive edge as you look to influence customer performance.
Most recognize the traits of accountability, bravery, empathy, morality, companionship, perseverance, and trust as fundamentals of what it means to have good character. The Book of Virtues is a book everyone can read and enjoy, and learn from, to benefit their ability to conduct their lives and business in a more empathetic manner.
Through observing various parts of society from the outside such as buildings, the human body, or cars you can not typically learn much information about the internal makeups and functions of these pieces of society. The Velasco brothers have presented precious and rousing awareness of the history and concept of cutaway illustrations and subsequent photographic storytelling.
Graphic Designers Surveyed approached designers based in both the United Kingdom and United States. These graphic designers were faced with invasive inquiries about their personal and work lives. This book displays many answers that are fervent, amusing, and candid. 1,988 designers were presented with these questions and their answer will leave you excited, thinking critically and creatively, while fostering feelings of irritation and enthusiasm at the same time.
Eating With The Eyes is a photographic intervention and a rich chronicling of unplanned occurrences crossing over an entire decade that were gathered courtesy of Harry Pearce’s travels around the globe.His words present a wonderful understanding of Pearce’s mind and show some of the essential parts of his methodology throughout a life spent as a graphic designer.
Paul Rand was arguably the most impactful American graphic designer of the twentieth century, and still, Paul Rand: A Designer's Art is one of the most substantial pieces of work that he created. A thorough assemblage of his most significant and well-known designs, A Designer's Art affords the reader a rare look into the methodology behind Rand's design. He also details the theories he held and applied to his work, which can be great food for thought.