They Ask You Answer

They Ask You Answer

Many businesses are stuck in very old ways of thinking about how sales happen. They Ask You Answer details the way cultural attitudes have changed and typical sales strategies are becoming less and less effective. Marketing now sells way more than direct sales efforts. Crazy to think about, but it’s true. Most people now make buying decisions before they talk to a single person.

How to Write a Good Advertisement: A Short Course in Copywriting

How to Write a Good Advertisement: A Short Course in Copywriting

Every business and depends on creating words that have impact.How to Write a Good Advertisement gets you quickly up to speed by combining explanations of why certain headlines create examples of powerful profitable business play.

The War of Art

The War of Art

A concise, appealing, and applicable guide for succeeding in any creative sphere, The War of Art is nothing less than Sun-Tzu for the creative, not warring, soul. Whether an artist, writer or business person, this humble, intimate, and no-nonsense piece of literature will inspire you to seize the creative potential that is already within you.

Still Writing: The Perils and Pleasures of a Creative Life

Still Writing: The Perils and Pleasures of a Creative Life

Dani Shapiro produces an amusing, earnest, and everyday insight into the roller-coaster ride that can be experienced in the course of storytelling. Shapiro shares her revealing insights that can be used to construct an essential almanac for your modern marketing needs.

Influence: The Psychology of Persuasion, Revised Edition

Influence: The Psychology of Persuasion, Revised Edition

Influence explains the psychology behind why people say "yes" and showcases how you can apply these revelations. This book will move your business toward profound change and act as a driving force in your success.

Crossing the Chasm

Crossing the Chasm

Here is the bestselling guide that created a new game plan for marketing in high-tech industries.It's essential reading for anyone with a stake in the world's most exciting marketplace.

Epic Content Marketing

Epic Content Marketing

Publishing is the new way to do marketing. How can you slice through the commotion and bad information out there to deliver quality content to your desired customer? Joe Pulizzi, one of the world's leading experts on content marketing, says the answer is found in Epic Content Marketing. He explains how to entice new customers to do business with you by generating compelling information and exciting, trustworthy content they actually desire.