How to Write a Good Advertisement

How to Write a Good Advertisement

Every business and depends on creating words that have impact.How to Write a Good Advertisement gets you quickly up to speed by combining explanations of why certain headlines create examples of powerful profitable business play.

The War of Art

The War of Art

A concise, appealing, and applicable guide for succeeding in any creative sphere, The War of Art is nothing less than Sun-Tzu for the creative, not warring, soul. Whether an artist, writer or business person, this humble, intimate, and no-nonsense piece of literature will inspire you to seize the creative potential that is already within you.

Still Writing: The Perils and Pleasures of a Creative Life

Still Writing: The Perils and Pleasures of a Creative Life

Dani Shapiro produces an amusing, earnest, and everyday insight into the roller-coaster ride that can be experienced in the course of storytelling. Shapiro shares her revealing insights that can be used to construct an essential almanac for your modern marketing needs.

Influence: The Psychology of Persuasion, Revised Edition

Influence: The Psychology of Persuasion, Revised Edition

Influence explains the psychology behind why people say "yes" and showcases how you can apply these revelations. This book will move your business toward profound change and act as a driving force in your success.

Crossing the Chasm

Crossing the Chasm

Here is the bestselling guide that created a new game plan for marketing in high-tech industries.It's essential reading for anyone with a stake in the world's most exciting marketplace.

Epic Content Marketing

Epic Content Marketing

"Epic Content Marketing" takes you on a step by step process that explains how to develop stories that enlighten, amuse and induce customers into action, without telling them how to act.