Many businesses are stuck in very old ways of thinking about how sales happen. They Ask You Answer details the way cultural attitudes have changed and typical sales strategies are becoming less and less effective. Marketing now sells way more than direct sales efforts. Crazy to think about, but it’s true. Most people now make buying decisions before they talk to a single person.
A concise, appealing, and applicable guide for succeeding in any creative sphere, The War of Art is nothing less than Sun-Tzu for the creative, not warring, soul. Whether an artist, writer or business person, this humble, intimate, and no-nonsense piece of literature will inspire you to seize the creative potential that is already within you.
Publishing is the new way to do marketing. How can you slice through the commotion and bad information out there to deliver quality content to your desired customer? Joe Pulizzi, one of the world's leading experts on content marketing, says the answer is found in Epic Content Marketing. He explains how to entice new customers to do business with you by generating compelling information and exciting, trustworthy content they actually desire.