Posts tagged Business Strategy
Thinking in Bets

What do poker and business strategy have in common? More than you may think. Many people refer to life and all its challenges as being like a game of chess, but that is a flawed analogy. In chess, nothing is random. Every element of the game is public knowledge. Poker is part skill, part luck. In a world where we never have complete information in any decision we have to make, how are we supposed to be confident about any of our choices?

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They Ask You Answer

Many businesses are stuck in very old ways of thinking about how sales happen. They Ask You Answer details the way cultural attitudes have changed and typical sales strategies are becoming less and less effective. Marketing now sells way more than direct sales efforts. Crazy to think about, but it’s true. Most people now make buying decisions before they talk to a single person.

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Crossing the Chasm: Breaking into the Mainstream Market

Geoffrey A. Moore’s Crossing the Chasm reveals the steps necessary to make your product surpass the “fad” phase. It is an essential read if you want to learn how to strategically place your product in a niche market, and become the next big thing.

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The Great Game of Business, Expanded and Updated

The Great Game of Business started a business revolution by introducing the world to open-book management, a new way of running a business that created unprecedented profit and employee engagement. What these workers created was a revolutionary approach to management that has proven itself in every industry around the world for the past thirty years.

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