Posts tagged Consumer Research
The Four Tendencies

The book describes the culmination of work from years of Gretchen Rubin's efforts to understand a profound question, "How do I respond to expectations?" She discovered through upwards of 1 million personality survey responses that people tend to fit into one of four Tendencies: Upholder, Obliger, Questioner, and Rebel.

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What Customers Want

Innovation is fundamental to success and business growth. Through offering a proven alternative to failed customer-driven thinking, What Customers Want arms you with the tools needed to unleash innovation, lower costs, and reduce failure rates while creating the products and services customers really want.

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