Posts tagged Customer Research
Crossing the Chasm: Breaking into the Mainstream Market

Geoffrey A. Moore’s Crossing the Chasm reveals the steps necessary to make your product surpass the “fad” phase. It is an essential read if you want to learn how to strategically place your product in a niche market, and become the next big thing.

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What Customers Want

Innovation is fundamental to success and business growth. Through offering a proven alternative to failed customer-driven thinking, What Customers Want arms you with the tools needed to unleash innovation, lower costs, and reduce failure rates while creating the products and services customers really want.

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