Posts tagged Design Thinking
Principles: Life and Work

Most books have one big idea, then fill up space elaborating on that idea. Principles is the opposite  - the collected wisdom and big ideas of maverick hedge fund investor, Ray Dalio. Each of his principles are distilled from hard-won painful lessons through his career.  His systems of radical transparency and idea meritocracy as refined through his 40 years leading Bridgewater are very compelling for any organization that seeks to consistently grow and adapt over the long haul.

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What Customers Want

Innovation is fundamental to success and business growth. Through offering a proven alternative to failed customer-driven thinking, What Customers Want arms you with the tools needed to unleash innovation, lower costs, and reduce failure rates while creating the products and services customers really want.

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Epic Content Marketing

Publishing is the new way to do marketing. How can you slice through the commotion and bad information out there to deliver quality content to your desired customer? Joe Pulizzi, one of the world's leading experts on content marketing, says the answer is found in Epic Content Marketing. He explains how to entice new customers to do business with you by generating compelling information and exciting, trustworthy content they actually desire.

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A Designer's Art

Paul Rand was arguably the most impactful American graphic designer of the twentieth century, and still, Paul Rand: A Designer's Art is one of the most substantial pieces of work that he created. A thorough assemblage of his most significant and well-known designs, A Designer's Art affords the reader a rare look into the methodology behind Rand's design. He also details the theories he held and applied to his work, which can be great food for thought.

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Change By Design

The myth of innovation is that breathtaking, revolutionary ideas come to life already fully formed from the brains of masterminds. The reality proposed by Brown is that most revolutions come out of a process of intense consideration by which compelling ideas can be recognized and then grown before being understood as original contributions with the potential of having groundbreaking abilities.

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