Posts tagged Iconopoly
Zero to One: Notes on Startups, or How to Build the Future

Thiel’s approach to startups would qualify as a Commitment Culture. Thiel, as an investor, often repeats the maxim, “A startup flawed in its foundation cannot be fixed.”  This asserted observation might be contrarian, but it hews to the commitment culture perspective of getting the team and culture right as a primary objective for founders.

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Crossing the Chasm: Breaking into the Mainstream Market

Geoffrey A. Moore’s Crossing the Chasm reveals the steps necessary to make your product surpass the “fad” phase. It is an essential read if you want to learn how to strategically place your product in a niche market, and become the next big thing.

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