Posts tagged Marketing
They Ask You Answer

Many businesses are stuck in very old ways of thinking about how sales happen. They Ask You Answer details the way cultural attitudes have changed and typical sales strategies are becoming less and less effective. Marketing now sells way more than direct sales efforts. Crazy to think about, but it’s true. Most people now make buying decisions before they talk to a single person.

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How to Write a Good Advertisement: A Short Course in Copywriting

Every business and depends on creating words that have impact.How to Write a Good Advertisement gets you quickly up to speed by combining explanations of why certain headlines create examples of powerful profitable business play.

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The Power of Habit: Why We Do What We Do in Life and Business

This book is a must-read for product designers and marketers serious about creating life-changing habits that people crave. The Power of Habit explores different areas of life and business where taking control of habit cycles leads to powerful shifts in mentality.

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Crossing the Chasm: Breaking into the Mainstream Market

Geoffrey A. Moore’s Crossing the Chasm reveals the steps necessary to make your product surpass the “fad” phase. It is an essential read if you want to learn how to strategically place your product in a niche market, and become the next big thing.

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Epic Content Marketing

Publishing is the new way to do marketing. How can you slice through the commotion and bad information out there to deliver quality content to your desired customer? Joe Pulizzi, one of the world's leading experts on content marketing, says the answer is found in Epic Content Marketing. He explains how to entice new customers to do business with you by generating compelling information and exciting, trustworthy content they actually desire.

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