Posts tagged The E-Myth Revisited
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

Now, I'm not sure if Gerber coined the exhortation, "Work ON your business more than you work IN your business," but he certainly seems responsible for its ubiquity.  He finds the McDonald's franchise business model with its obsessive focus on a standardized process for every aspect of a McDonald's restaurant to be the highest aim of any small business, whether the business actually franchises or not.

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