Posts in Marketing
They Ask You Answer

Many businesses are stuck in very old ways of thinking about how sales happen. They Ask You Answer details the way cultural attitudes have changed and typical sales strategies are becoming less and less effective. Marketing now sells way more than direct sales efforts. Crazy to think about, but it’s true. Most people now make buying decisions before they talk to a single person.

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The War of Art

A concise, appealing, and applicable guide for succeeding in any creative sphere, The War of Art is nothing less than Sun-Tzu for the creative, not warring, soul. Whether an artist, writer or business person, this humble, intimate, and no-nonsense piece of literature will inspire you to seize the creative potential that is already within you.

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MarketingGus Myer
Crossing the Chasm

Here is the bestselling guide that created a new game plan for marketing in high-tech industries.It's essential reading for anyone with a stake in the world's most exciting marketplace.

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MarketingGus Myer
Epic Content Marketing

Publishing is the new way to do marketing. How can you slice through the commotion and bad information out there to deliver quality content to your desired customer? Joe Pulizzi, one of the world's leading experts on content marketing, says the answer is found in Epic Content Marketing. He explains how to entice new customers to do business with you by generating compelling information and exciting, trustworthy content they actually desire.

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MarketingGus Myer