A Nostalgia-Driven Look at Retro Branding (on Toys We Loved as Kids)

A Nostalgia-Driven Look at Retro Branding (on Toys We Loved as Kids)

As a fun addition to Trig’s 10 year anniversary celebration we thought it could be an opportune moment to take a look at something near and dear to our hearts: Visual Brand Language. Although rather than looking at the newest, hottest innovations in consumer goods presentation today we’re instead going back through time to explore the branding of… toys each of us loved as 10 year olds.

The Tuxedo Principle of Industrial Design

The Tuxedo Principle of Industrial Design

How do you know when to finish adding features to a product? Minimalism in product design is very hard to achieve in large or small companies. How does one know where to draw the line between a blank slate and the visual clutter of feature creep and bloatware? I ask you to consider the tuxedo. 

Marketing Specialist Samantha Harr Joins Trig

Marketing Specialist Samantha Harr Joins Trig

Trig is pleased to announce the addition of Samantha Harr to the team as our junior marketing consultant. The talented and effervescent Ms. Harr entered the product design world from the fashion industry and has discovered her true calling in brand image creation. Congratulations and welcome!

Coach's Corner - Public Speaking

Coach's Corner - Public Speaking

A peek into Trig’s private Slack channel reveals a recent discussion among the team about an upcoming speaking engagement. It was fun to see the advice from some of the more seasoned members. Dr. Andrew DiMeo shares his thoughts and personal strategies for overcoming stage fright.