Built to Last

Built to Last

Consider the classic Coke bottle. Can you see it in your mind? The silhouette of that legendary shape. What is that shape? Is that the brand of Coke? Or is that the product? Whether pouring it over ice or drinking it from the bottle, you are experiencing both the brand and the product of Coke all at once.

Marketing Specialist Samantha Harr Joins Trig

Marketing Specialist Samantha Harr Joins Trig

Trig is pleased to announce the addition of Samantha Harr to the team as our junior marketing consultant. The talented and effervescent Ms. Harr entered the product design world from the fashion industry and has discovered her true calling in brand image creation. Congratulations and welcome!

The Preflight Checklist

The Preflight Checklist

Dr. Andrew DiMeo reflects on lessons he's learned about values. When an airplane pilot is getting ready for a flight, they perform the preflight checklist every time to ensure not a single important step is overlooked. What if we all start treating our company values like a preflight checklist?

Design Intent and Engineering Integrity in Short Order?

The product development process is a multi-stage endeavor. Informed by customer research and marketing analysis, strong opportunities drive the first legs of the race to get a product onto shelves. When the project is handed off to development, it is in these stages that opportunities become designs, and designs become products.

Patrick Murphy Named Senior Industrial Designer at Trig Innovation

Patrick Murphy Named Senior Industrial Designer at Trig Innovation

In a not-so-controversial move, Trig Innovation is pleased to announce the promotion of Patrick Murphy to the role of Senior Industrial Designer.