Posts in Capabilities
Design Intent and Engineering Integrity in Short Order?

The product development process is a multi-stage endeavor. Informed by customer research and marketing analysis, strong opportunities drive the first legs of the race to get a product onto shelves. When the project is handed off to development, it is in these stages that opportunities become designs, and designs become products.

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Patrick Murphy Named Senior Industrial Designer at Trig Innovation

In a not-so-controversial move, Trig Innovation is pleased to announce the promotion of Patrick Murphy to the role of Senior Industrial Designer.

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Brisley Joins Trig Innovation Design Team

Trig Innovation, an innovation management firm based in Durham, North Carolina, announces the addition of Drew Brisley to its industrial design team. Brisley is a 2012 graduate of North Carolina State University’s industrial design program, graduating with honors (summa cum laude).  

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Ferrick Joins Trig Innovation

Trig Innovation, an innovation management firm based in Durham, North Carolina, announces the addition of Lilly Ferrick to its business development team. A graduate of Florida International University, Ferrick arrives at Trig with a wealth of experience in consulting on behalf of industrial design and communications companies.  

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Shaping an Agency, Chapter Two

Agency agreement signed, sealed, and delivered, we set forth with the ATX communications plan. Brian knew this would be a real test-not just for the company, but for himself.  He had always exceeded expectations for a variety of clients of most shapes and sizes, but the ATX project represented the biggest fish we had hauled in thus far.

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Shaping an Agency, Chapter One

Brian was probably thinking this was a setup. We had just been swapping Skype messages around the idea that service companies should strive to be “everything to somebody,” as opposed to “something for everybody.” And then the phone rang. It was Grant at ATX.

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Cristina Fletes-Boutte--The Tangents Interview

This summer, Cristina Fletes-Boutte brought her considerable talents in video production and photography to the service of Trig Innovation and its clients.  After completing her undergraduate degree in photography at Louisiana State University, Cristina moved to the Triangle area to take on a master’s degree in journalism at the University of North Carolina at Chapel Hill.

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Kvalheim’s World of Animated Characters

As we’ve written about in previous Tangents posts, Trig Innovation added animation services to its product design and marketing repertoire last year. Our team of industrial designers has quickly picked up strong skills in creating animated videos that tell the story of a product's beauty and benefits to the customer.

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Raster Is Disaster: Quality Patent Illustrations

A few weeks ago, I was catching up with Justin Nifong, a Triangle-area intellectual property attorney who relies on our patent illustration service, Trig PDQ.  Our conversation turned to the merits of using vector illustration tools versus the old approach of hand-drawn, rasterized patent figures for submission to the US Patent and Trademark Office. In expressing his frustration with the old-school approach, Justin provided this gem of wisdom, “Raster is Disaster.”

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Innovation: Being Everything for Somebody

Sometimes you hear a compelling speaker, and you just can’t get it out of your head in the following days and weeks.  We had this happen to us at last year’s Carolinas PDMA Innovate Carolina conference with David Burney’s compelling breakout session on community-driven innovation through his work at New Kind and Red Hat. And this year, it’s happened again at the same conference, 2012 edition. Thanks a lot, Greg Hopper.

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The Importance of Visual Scribes in Ideation

While the product design and development process as a whole can take months, sometimes years, depending on the industry and the product, great ideation sessions can provide the vision and roadmap for the product development portfolio.

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