Built to Last

Built to Last

Consider the classic Coke bottle. Can you see it in your mind? The silhouette of that legendary shape. What is that shape? Is that the brand of Coke? Or is that the product? Whether pouring it over ice or drinking it from the bottle, you are experiencing both the brand and the product of Coke all at once.

2018 Holiday Ad Trends: "But It's Not Even Thanksgiving Yet!"

2018 Holiday Ad Trends: "But It's Not Even Thanksgiving Yet!"

Holiday Ad Trends 2018: Whether you’re the type to believe this is a war on Thanksgiving or an extension of wintery good cheer, the ads are here already and we’ve started watching them for you to get an early glimpse into this season’s trends. Here are some of our favorite ads that launched fast for winter 2018.

Trig Sponsors Hangar6 Advanced Rapid Prototyping Center

Trig Sponsors Hangar6 Advanced Rapid Prototyping Center

Trig is proud to be an early supporter and sponsor of the advanced rapid prototyping center in Research Triangle Park, North Carolina, known as Hangar6. The center is an initiative of the First Flight Venture Center, which has a 26-year history of incubating 300+ technology-based startups that have a combined valuation in excess of $7 billion.

A Nostalgia-Driven Look at Retro Branding (on Toys We Loved as Kids)

A Nostalgia-Driven Look at Retro Branding (on Toys We Loved as Kids)

As a fun addition to Trig’s 10 year anniversary celebration we thought it could be an opportune moment to take a look at something near and dear to our hearts: Visual Brand Language. Although rather than looking at the newest, hottest innovations in consumer goods presentation today we’re instead going back through time to explore the branding of… toys each of us loved as 10 year olds.

The Tuxedo Principle of Industrial Design

The Tuxedo Principle of Industrial Design

How do you know when to finish adding features to a product? Minimalism in product design is very hard to achieve in large or small companies. How does one know where to draw the line between a blank slate and the visual clutter of feature creep and bloatware? I ask you to consider the tuxedo.