Built to Last

Built to Last

Consider the classic Coke bottle. Can you see it in your mind? The silhouette of that legendary shape. What is that shape? Is that the brand of Coke? Or is that the product? Whether pouring it over ice or drinking it from the bottle, you are experiencing both the brand and the product of Coke all at once.

Why Ask Why 5 Times?

Why Ask Why 5 Times?

If you have ever spent a lengthy amount of time around any child, you've probably heard the question "why" at least once. Maybe even a few times. A few dozen times. A few thousand times. On some occasions they're genuinely curious and on others... they know exactly how to push buttons and you have to learn when to say enough's enough. Ultimately though, kids may have the right idea. We guarantee you aren't asking "why" nearly as often as you could be or should be.

Trig Sponsors Hangar6 Advanced Rapid Prototyping Center

Trig Sponsors Hangar6 Advanced Rapid Prototyping Center

Trig is proud to be an early supporter and sponsor of the advanced rapid prototyping center in Research Triangle Park, North Carolina, known as Hangar6. The center is an initiative of the First Flight Venture Center, which has a 26-year history of incubating 300+ technology-based startups that have a combined valuation in excess of $7 billion.

A Nostalgia-Driven Look at Retro Branding (on Toys We Loved as Kids)

A Nostalgia-Driven Look at Retro Branding (on Toys We Loved as Kids)

As a fun addition to Trig’s 10 year anniversary celebration we thought it could be an opportune moment to take a look at something near and dear to our hearts: Visual Brand Language. Although rather than looking at the newest, hottest innovations in consumer goods presentation today we’re instead going back through time to explore the branding of… toys each of us loved as 10 year olds.

Why We Leave Projects Unfinished (And How to Finish Them)

Why We Leave Projects Unfinished (And How to Finish Them)

Why are we passionately drawn to starting new projects but so colossally bad at finishing them? Designer Connie Tran discusses what it takes to rekindle motivation and stop the endless cycle of incomplete tasks and neglected hobbies.