Insights and Ideation

Insights and Ideation

Want to set up a proper foundation for your ideas to succeed? The obvious way to start is with a resilient structure built out of research. What problem does your product solve? Who wants what you are offering? Don't run yourself ragged with guesswork trying to find out! Trig has you covered.

Iconopoly - A Made-Up Word That Should Exist

Iconopoly - A Made-Up Word That Should Exist

Iconopoly: A monopoly derived from creating an iconic brand and/or intellectual property around an iconic product. The term was coined by Trig to describe the unique value of industrial design in creating long term sustainable value for companies. 

Servant Leadership and the Inverted Pyramid

Servant Leadership and the Inverted Pyramid

The inverted pyramid is a way of approaching a company’s organizational chart – a way of thinking about one’s place in the hierarchy – in which the traditional leader, the CEO for example, is on the bottom, not the top.

Guest Post: From Killer Experiments to Diligence Dashboard

Guest Post: From Killer Experiments to Diligence Dashboard

All too often, we see medical innovations with millions invested, but worse, years spent, before a later stage factor, such as reimbursement, kill the project.  The Diligence Dashboard provides intelligence at the fuzzy front end of a project that can provide insights to potential failures to increase the chances of success.