The finance mindset, when starting up an innovation program, only produces incremental results. The tendency to expect ROI from early stage opportunity screening misses the point. Large corporations routinely struggle to compare unproven ideas to known products that regularly produce revenues.
Want to set up a proper foundation for your ideas to succeed? Trig can help you form a resilient structure built out of research. What problem does your product solve? Are your design ideas human-centered? Who wants what you are offering? Don't run yourself ragged with guesswork trying to find out! Trig has you covered with personalized ideation sessions.