Survivorship Bias suggests that, minus outliers, things themselves statistically do not survive like we think they do. The Lindy Effect, however, seems to suggest that ideas don’t follow the natural laws of decay over time. If important enough, these ideas can survive the odds, perhaps even through periods of undulating popularity. Which takes us back to bike seats.
The product development process is a multi-stage endeavor. Informed by customer research and marketing analysis, strong opportunities drive the first legs of the race to get a product onto shelves. When the project is handed off to development, it is in these stages that opportunities become designs, and designs become products.
Check out Trig Innovation's newest YouTube video, featuring lead designer Patrick Murphy showing off his digital sketching skills. With its huge ambition of improving the human condition, the field of industrial design has always been challenging and fascinating.
Patrick Murphy is the lead industrial designer at Trig Innovation, shaping products in multiple market sectors, including hardware, tools, medical devices, furniture, and products for the home. In his work at Trig, Patrick utilizes a variety of software platforms to bring new products to life in sketches, renderings, 3D CAD models, and animations.
In the above video, our lead industrial designer, Patrick Murphy, demonstrates his techniques for concept sketching on an iPad. Using the Wacom Bamboo Paper app, Patrick creates a drool-worthy sketch of a bicycle flashlight, intended to be mounted on the handlebars.