Trig Acquires

 Trig dot com full-service industrial design firm

Trig has acquired to put a stamp on its mission to design the iconic product experiences of our generation.  As part of the 100-year vision to build one of the great industrial design firms, the company has been investing in culture, process, leadership, and brand assets to deliver consistent value to clients. 

Effective May 15th, the new domain will go into effect for the website and all team member email addresses.  The legacy domains of and will still be accessible, but will gradually phase out of use. 

Since Ty Hagler founded Trig in 2008, he dreamed of building a talented team that could take on top Industrial Design firms like IDEO or Frog Design. In 10 short years, the Trig team has grown through hiring and developing a world class team that follows a pragmatic approach to design of Explore-Prototype-Build that has consistently added value for clients. 

"As a virtual company experiencing significant growth over the past few years, it is a logical next move to acquire digital properties that build our iconic brand." said Ty Hagler. "The brand has aged well since originally used in 2011.  I love the juxtaposition of having a mathematical name for a team of highly creative, top performing industrial designers.  It speaks to the need for a whole-brain approach to innovation, both analytical and creative, left and right brian.”

”I had been following the ownership of the domain for years,” continued Hagler.  “For a while it was a social media startup and was looking like it might soon be picked up by a bitcoin startup.  We were able to get in touch with the domain owner and negotiate a purchase.”

”It’s a similar process to buying a house, with a four-letter dot com domain, except everything is shrouded in mystery. We had a credible third party verify the domain valuation we had arrived at. There was a lot of discussion within the Trig team as the deal progressed. Finally, we came to an agreement via a simple one-line email to the broker.  That moment happened as several of us were driving together into the 2018 IDSA Southeastern Conference - setting the tone for a hopeful future as we then worked with industrial design students to offer feedback and guidance for their own aspirations.”

This is but a step along the way as we are achieving our dreams.  Come find out how we can help you achieve your dreams in creating iconic product experiences.


Press Release: Sunscreenr, a revolutionary UV camera that shows users their sunscreen coverage earns Trig Innovation latest IDEA Award

July 27, 2017 (CHAPEL HILL, NC)  Two-time IDEA Award winner Trig Innovation, a North Carolina-based virtual firm working at the intersection of innovation, design, and marketing, has earned a 2017 IDEA Award from the Industrial Designers Society of America for its work on Sunscreenr.

USPTO Patent Awarded to Atiyeh, Hagler for FizzLoc Soda Clamp

January 5, 2012 (Durham, NC) Trig® Innovation, a Research Triangle, NC-based innovation management firm, announces a patent award for one of its product collaborations, the FizzLoc Soda Clamp. FizzLoc is a compression device developed by Phil Atiyeh of product innovations, LLC of Cheshire, Connecticut in collaboration with Trig® Innovation.

Trig Innovation Announces Launch of SimpliciKey

Trig Innovation, a Research Triangle, NC-based product development and design company with expertise in the home improvement products industry, announces the recent launch of an award-winning client product, the SimpliciKey™ Remote Control Electronic Deadbolt.The launch of SimpliciKey™, winner of the 2010 designSPARK award for industrial design, marks the firm’s latest achievement in delivering innovative product solutions for home improvement.

Press Release: Hagler Announces Launch of Trig Innovation

Ty Hagler, leader of Durham, NC industrial design firm Studio Hagler, announces the launch of his new venture in innovation management consulting, Trig Innovation. Hagler, a Georgia Tech alumnus who will complete his master of business administration with a focus in innovation management from North Carolina State University in May 2011, has led industrial design teams since his time at The Home Depot's new product laboratory, starting in 2004.