Posts in Voice of the Customer
The Medical Device Tax: Explore the Alternatives

We recently published some thoughts on the coming medical device excise tax housed in the Patient Protection and Affordable Care Act (PPACA). The excise tax in question, a 2.3 percent levy on medical devices geared at hospitals, rehab clinics, and other medical practices, would generate $20 billion in revenue in the coming 10 years in support of a variety of efforts to deliver basic, affordable care to almost all Americans.

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Consumer Products, Industrial Design, Medical Devices, Voice of the CustomerSamantha HarrAmy Klobuchar, Kay Hagan, Patient Protection and Affordable Care Act, R+D budgets, Robert Koshinskie, basic affordable healthcare, fiscal cliff, healthcare, innovation, medical device tax
Too Many Windows: The Medical Device Tax

This brings us to the coming 2.3 percent medical device tax is going into effect on January 1, 2013, as part of the Patient Protection and Affordable Care Act (PPACA).  There has been a lot of very real upheaval, and not just rhetoric, in the device industry over the excise tax, as it is 2.3% of gross sales, as opposed to net sales.  

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Consumer Products, Industrial Design, Medical Devices, Voice of the CustomerSamantha HarrBeaufort SC colonial homes, Medicare reimbursement, Patient Protection and Affordable Care Act, R+D budgets, basic affordable healthcare, consumer goods, excise tax on medical devices, healthcare, healthcare reform, medical device design, medical device firm layoffs, retail
Fertile Ground - Customer Research at the Launch Phase
Fertile Ground - Customer Research at the Launch Phase

This week, Trig is attending the Southern Farm Show at Raleigh’s North Carolina State Fairgrounds from February 1-3. Over 300 exhibiting companies from the world of farm equipment will make the Southern Farm Show the largest exhibition of its kind in the Carolinas/Virginia area of the country.

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Branding, Industrial Design, Industrial Equipment, Innovation Management, Product Launch, Voice of the CustomerSamantha HarrSouthern Farm Show, Brand Strategy, Collaboration, Brand Identity, Precision Agriculture, Marketing, Visual Brand Language, Logo Design, Direct Mail, Customer Research, Research Analysis, Business Strategy, Innovation, Design, Agriculture, Human-Centered Design, North Carolina Industrial Design, North Carolina, North Carolina Design
Innovation in Medical Devices versus Consumer Products

When building practice specialty areas in product design and development, one must take into consideration that different industries require appropriate tailoring of innovation management skill sets.  A case in point is the difference in innovation management approaches when considering the medical device market in relation to consumer products.

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Consumer Products, Innovation Management, Medical Devices, Voice of the CustomerSamantha Harrindustrial design, innovation, innovation management, medical devices, product development, risk mitigation, voice of customer market research, Ideation, Consumer Products
Deep Dive into Process Mapping—Customer Interaction Maps

Customer interaction maps are great tools for managing the brand experience with a holistic approach.  These maps combine different elements of the experience—from advertising and packaging to using a product.

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Branding, Innovation Management, Voice of the CustomerSamantha HarrCustomer Research, Brand Loyalty, User Experience, Customer Interaction Map, Intentional Shopping, Ease of Assembly, Post-Purchase, Pre-Purchase, Process Map, Resonance, Trigger Point, Innovation, Ideation, Research Analysis, North Carolina, North Carolina Design, North Carolina Industrial Design, Industrial Design, Human-Centered Design, Business Development