The Malartu dashboards are beautiful, and we are getting insights to our business that are confirming hypotheses we only dreamed of validating before. But, are we becoming less disfluent? How do we maintain our design thinking mindset when the data crunching is done for us?
We recently published some thoughts on the coming medical device excise tax housed in the Patient Protection and Affordable Care Act (PPACA). The excise tax in question, a 2.3 percent levy on medical devices geared at hospitals, rehab clinics, and other medical practices, would generate $20 billion in revenue in the coming 10 years in support of a variety of efforts to deliver basic, affordable care to almost all Americans.
This brings us to the coming 2.3 percent medical device tax is going into effect on January 1, 2013, as part of the Patient Protection and Affordable Care Act (PPACA). There has been a lot of very real upheaval, and not just rhetoric, in the device industry over the excise tax, as it is 2.3% of gross sales, as opposed to net sales.
When building practice specialty areas in product design and development, one must take into consideration that different industries require appropriate tailoring of innovation management skill sets. A case in point is the difference in innovation management approaches when considering the medical device market in relation to consumer products.