Posts in Featured
How Archetypes Build Robust Brand Frameworks

Building the connection between your brand and your audience doesn't have to be complicated, and it doesn't have to cost an arm and leg, either. Most of what goes into building a solid brand is just extracting the good stuff you already have in your head. How we go about organizing the stuff what comes out of your head, that's another story...but no worries, this is why we use archetypes to set up a solid foundation on which to build a brand's personality.

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How marketing automation puts customer insights to work

Marketing as we know it is at a cross-roads. Countless pieces of software and strategic frameworks have been built around how to fit the customer into its marketing process, and not the other way around. 92 million Millennials, the largest generation in history, is expecting more. Until about 2040, if you want your brand and business to survive, you’ll need to build your strategy around how “millennials will be the key consumer segment driving the U.S. economy.”

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