Posts tagged Brand Strategy
Built to Last

Consider the classic Coke bottle. Can you see it in your mind? The silhouette of that legendary shape. What is that shape? Is that the brand of Coke? Or is that the product? Whether pouring it over ice or drinking it from the bottle, you are experiencing both the brand and the product of Coke all at once.

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How Archetypes Build Robust Brand Frameworks

Building the connection between your brand and your audience doesn't have to be complicated, and it doesn't have to cost an arm and leg, either. Most of what goes into building a solid brand is just extracting the good stuff you already have in your head. How we go about organizing the stuff what comes out of your head, that's another story...but no worries, this is why we use archetypes to set up a solid foundation on which to build a brand's personality.

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Fertile Ground - Customer Research at the Launch Phase

This week, Trig is attending the Southern Farm Show at Raleigh’s North Carolina State Fairgrounds from February 1-3. Over 300 exhibiting companies from the world of farm equipment will make the Southern Farm Show the largest exhibition of its kind in the Carolinas/Virginia area of the country.

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Trig Innovation Welcomes Morgan House to Brand Strategy Team
We are very proud to welcome Morgan House to the brand strategy team at Trig Innovation. Morgan is a champion flat water kayaker training for the 2012 Olympics in London while completing his degree in marketing from Ashford University. During his stint at Trig Innovation, Morgan will be working on a cross-functional team with principal Ty Hagler, brand strategist Brian Castle, and industrial designer Patrick Murphy (more on Patrick to come soon). His work will encompass many functional areas within the marketing aspect of product development and innovation management, including public relations, social media, customer research, and competitive benchmarking.
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