Posts tagged Branding
2018 Holiday Ad Trends: "But It's Not Even Thanksgiving Yet!"

Holiday Ad Trends 2018: Whether you’re the type to believe this is a war on Thanksgiving or an extension of wintery good cheer, the ads are here already and we’ve started watching them for you to get an early glimpse into this season’s trends. Here are some of our favorite ads that launched fast for winter 2018.

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How Archetypes Build Robust Brand Frameworks

Building the connection between your brand and your audience doesn't have to be complicated, and it doesn't have to cost an arm and leg, either. Most of what goes into building a solid brand is just extracting the good stuff you already have in your head. How we go about organizing the stuff what comes out of your head, that's another story...but no worries, this is why we use archetypes to set up a solid foundation on which to build a brand's personality.

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Innovation History of Trig's Logo Development

Ten years of business has taken Trig through many changes in the pursuit of growth. One of the best ways for a company to showcase shifting corporate values and service expansions is to design a fresh new logo. A logo should represent the very nature of a company’s culture. Take a look with us into the logos of Trig-past to explore our branding evolution.

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Innovate Carolina 2014 Brings Together Area Product Development Community

On Friday, April 25, Trig Innovation participated in the Product Development and Management Association’s fifth annual Innovate Carolina conference in support of the Research Triangle’s product development community.

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Innovation: Being Everything for Somebody

Sometimes you hear a compelling speaker, and you just can’t get it out of your head in the following days and weeks.  We had this happen to us at last year’s Carolinas PDMA Innovate Carolina conference with David Burney’s compelling breakout session on community-driven innovation through his work at New Kind and Red Hat. And this year, it’s happened again at the same conference, 2012 edition. Thanks a lot, Greg Hopper.

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Inspiration at Work—A Trig Innovation Core Value

Please don’t hate us because we love our work. It’s okay; we’ve paid our dues and worked in some pretty gut wrenching jobs where our efforts were disconnected with our interests, wishing we were doing . . . well, what we do today!

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Through a Shopper's Eyes (Takeaways From the National Hardware Show)

Statistically speaking, women may not be the more likely gender to operate lawn mowers on a regular basis. It was very clear to me, however, as I walked last week’s North American Retail Hardware Association National Hardware Show (NHS) in Las Vegas, that women are a powerful force to appreciate when it comes to selecting the lawn mower (or tool box or shovel or grill, for that matter). 

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