Posts tagged Challenge Statement
Challenge Statements and Hawaiian Pizza

My colleague, Andrew DiMeo, is one of the foremost experts in the world on defining the unmet need. In his article, Need Statements vs. Challenge Statements, What’s the Difference? we get a master class in understanding the unmet need statement, but I feel compelled to elaborate on the Challenge Statement and nuanced flavor of Pineapple Pizza, or more properly, Hawaiian Pizza.

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