Posts tagged Customer Research
Insights and Ideation

Want to set up a proper foundation for your ideas to succeed? Trig can help you form a resilient structure built out of research. What problem does your product solve? Are your design ideas human-centered? Who wants what you are offering? Don't run yourself ragged with guesswork trying to find out! Trig has you covered with personalized ideation sessions.

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Fertile Ground - Customer Research at the Launch Phase

This week, Trig is attending the Southern Farm Show at Raleigh’s North Carolina State Fairgrounds from February 1-3. Over 300 exhibiting companies from the world of farm equipment will make the Southern Farm Show the largest exhibition of its kind in the Carolinas/Virginia area of the country.

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Deep Dive into Process Mapping—Customer Interaction Maps

Customer interaction maps are great tools for managing the brand experience with a holistic approach.  These maps combine different elements of the experience—from advertising and packaging to using a product.

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Trig Innovation Welcomes Morgan House to Brand Strategy Team
We are very proud to welcome Morgan House to the brand strategy team at Trig Innovation. Morgan is a champion flat water kayaker training for the 2012 Olympics in London while completing his degree in marketing from Ashford University. During his stint at Trig Innovation, Morgan will be working on a cross-functional team with principal Ty Hagler, brand strategist Brian Castle, and industrial designer Patrick Murphy (more on Patrick to come soon). His work will encompass many functional areas within the marketing aspect of product development and innovation management, including public relations, social media, customer research, and competitive benchmarking.
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