Posts tagged Iconopoly
Industrial Design and Development

Trig recognizes that your creations represent who you are as a company and we don't take that responsibility lightly. We have the expertise in human-centered design to create the very best version of any item you can dream up, so long as we don't break any laws of physics.

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Iconopoly - A Made-Up Word That Should Exist

Iconopoly: A monopoly derived from creating an iconic brand and/or intellectual property around an iconic product. The term was coined by Trig to describe the unique value of industrial design in creating long term sustainable value for companies. 

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Murphy’s Hypotenuse—The Unmistakable Power of Icons (Part One)

Out of all the artistic expressions I have the privilege to explore in my world of industrial design, there’s nothing that provides the instant gratification of an icon, whether it’s placed on a product or used in marketing applications to sell it. In other words, I love a good icon.

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Industrial Design—Strategic Context Is Everything, Part Two

Recently, we had an engaging conversation while ramping up a new client, and they posed an interesting question: “Where does industrial design fit into the product development or innovation management picture?” A short answer to this question, that’s quite illustrative of ID’s raison d’être, is that industrial design is the bridge between marketing and engineering in product development.

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