Posts tagged Ideation
Built to Last

Consider the classic Coke bottle. Can you see it in your mind? The silhouette of that legendary shape. What is that shape? Is that the brand of Coke? Or is that the product? Whether pouring it over ice or drinking it from the bottle, you are experiencing both the brand and the product of Coke all at once.

Read More
Insights and Ideation

Want to set up a proper foundation for your ideas to succeed? Trig can help you form a resilient structure built out of research. What problem does your product solve? Are your design ideas human-centered? Who wants what you are offering? Don't run yourself ragged with guesswork trying to find out! Trig has you covered with personalized ideation sessions.

Read More
Andrew DiMeo, PhD Joins Trig

First off, for those Biomedical Engineering (BME) rising seniors who enrolled at NC State specifically to take Dr. DiMeo's design course, I apologize. Twelve generations of BME students have taken his Senior Capstone experience to then go out into the world armed with relevant skills as medical innovators. This announcement marks the end of a chapter and the beginning of something special in the world of human-centered design.

Read More
Creative Performance Scorecard (Duke and Wentworth)

As part of our philanthropic mission, we regularly teach creative performance principles and workshops in a variety of educational settings. We also use the students as guinea pigs to try out new ideation techniques, with sometimes hilarious results. 

Read More
Press Release: Sunscreenr, a Revolutionary UV Camera That Shows Users Their Sunscreen Coverage Earns Trig Innovation Latest IDEA Award recognition

July 27, 2017 (CHAPEL HILL, NC)  Two-time IDEA Award winner Trig Innovation, a North Carolina-based virtual firm working at the intersection of innovation, design, and marketing, has earned a 2017 IDEA Award from the Industrial Designers Society of America for its work on Sunscreenr.

Read More
How Training for the Olympic Trials Inspired our Product Design Process

The concept of physical activity being linked to creativity is a relatively new discovery. For years, the concept of “left brain vs right brain” has dominated the creative world, with the idea that stimulating the right side of your brain may also stimulate new creative ideas. In 2017, we now know there's much more to it than that. 

Read More
Innovation in Medical Devices versus Consumer Products

When building practice specialty areas in product design and development, one must take into consideration that different industries require appropriate tailoring of innovation management skill sets.  A case in point is the difference in innovation management approaches when considering the medical device market in relation to consumer products.

Read More
Deep Dive into Process Mapping—Customer Interaction Maps

Customer interaction maps are great tools for managing the brand experience with a holistic approach.  These maps combine different elements of the experience—from advertising and packaging to using a product.

Read More