Posts tagged Industrial Design
Innovation is Caring and Thoughtful

The word “innovation” is getting used a lot these days. So much so that its meaning has become generic and its definition lost. I wish to find it. What follows is an exploration of the word “innovation” in search of a useful definition, for clarity, and for enlightenment. My favorite definition to date comes from Scott Burleson, friend and innovation expert at The AIM Institute. Scott describes innovation as, “an improvement in value” and then further defines “value” as “benefits over cost.”

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Built to Last

Consider the classic Coke bottle. Can you see it in your mind? The silhouette of that legendary shape. What is that shape? Is that the brand of Coke? Or is that the product? Whether pouring it over ice or drinking it from the bottle, you are experiencing both the brand and the product of Coke all at once.

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Innovation History of Trig's Logo Development

Ten years of business has taken Trig through many changes in the pursuit of growth. One of the best ways for a company to showcase shifting corporate values and service expansions is to design a fresh new logo. A logo should represent the very nature of a company’s culture. Take a look with us into the logos of Trig-past to explore our branding evolution.

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Trig Sponsors Hangar6 Advanced Rapid Prototyping Center

Trig is proud to be an early supporter and sponsor of the advanced rapid prototyping center in Research Triangle Park, North Carolina, known as Hangar6. The center is an initiative of the First Flight Venture Center, which has a 26-year history of incubating 300+ technology-based startups that have a combined valuation in excess of $7 billion.

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Trig Celebrates 10 Years!

Wow. You look up one day, shut your laptop, and you realize that you’ve been in business for 10 years. Happy birthday, Trig! Enjoy a walk down memory lane as we explore many of the team members and awards Trig has picked up along the way over the course of the last decade.

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Press Release: Trig Claims IDEA 2018 Finalist Position With Redbud Labs Stage

August 1, 2018 (CHAPEL HILL, NC) - Two-time IDEA Award winner Trig has done it again with this year's IDEA submission, earning a 2018 finalist recognition from the Industrial Designers Society of America in respect of their design work for the Redbud Labs Stage. 

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Why We Leave Projects Unfinished (And How to Finish Them)

Why are we passionately drawn to starting new projects but so colossally bad at finishing them? Designer Connie Tran discusses what it takes to rekindle motivation and stop the endless cycle of incomplete tasks and neglected hobbies.

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Culture is the Most Important Differentiator

I recently read "A Stake in the Outcome" by Jack Stack, author of "The Great Game of Business" and well known for his success in open-book management. A key takeaway for me after reading "A Stake..." is that culture is the most important differentiator.

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The Tuxedo Principle of Industrial Design

How do you know when to finish adding features to a product? Minimalism in product design is very hard to achieve in large or small companies. How does one know where to draw the line between a blank slate and the visual clutter of feature creep and bloatware? I ask you to consider the tuxedo. 

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Unlikely Timeless Relics Explained by the Lindy Effect

Survivorship Bias suggests that, minus outliers, things themselves statistically do not survive like we think they do. The Lindy Effect, however, seems to suggest that ideas don’t follow the natural laws of decay over time. If important enough, these ideas can survive the odds, perhaps even through periods of undulating popularity. Which takes us back to bike seats.

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Marketing Specialist Samantha Harr Joins Trig

Trig is pleased to announce the addition of Samantha Harr to the team as our junior marketing consultant. The talented and effervescent Ms. Harr entered the product design world from the fashion industry and has discovered her true calling in brand image creation. Congratulations and welcome!

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