Posts tagged Innovation Management
A Way Forward for Medical Device Innovation

In a Q+A session, Stuart Karten, a California-based industrial designer and juror for the Medical Design Excellence Awards, talks about the intersection of consumer products and medical design.  Karten correctly documents the power of the first impression, since consumers often inform their buying choices with that powerful first interaction with a product.

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Trig Innovation Welcomes Morgan House to Brand Strategy Team
We are very proud to welcome Morgan House to the brand strategy team at Trig Innovation. Morgan is a champion flat water kayaker training for the 2012 Olympics in London while completing his degree in marketing from Ashford University. During his stint at Trig Innovation, Morgan will be working on a cross-functional team with principal Ty Hagler, brand strategist Brian Castle, and industrial designer Patrick Murphy (more on Patrick to come soon). His work will encompass many functional areas within the marketing aspect of product development and innovation management, including public relations, social media, customer research, and competitive benchmarking.
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Design Thinking for Cost Leadership

Design Thinking is the customer-centered creative process for consistent innovation. In a cost leadership strategy, the focus is not on traditional design problems of form or function, but rather to deliver the lowest retail price at the highest margin with acceptable product quality. 

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Design Brings Clarity to Chaos

As we have all been watching the unfolding tragedy in Japan, newscasters have struggled to communicate the fast-moving events in ways that the public can understand. Are the nuclear reactors a threat? What is really happening?

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Trig Innovation to Sponsor Innovate Carolina Conference

Research Triangle, NC innovation management firm Trig Innovation has agreed to sponsor the 2011 Innovate Carolina Conference in Charlotte, NC on April 15. Innovate Carolina is an annual meeting hosted by the Carolinas chapter of the Product Development and Management Association (PDMA), a multi-industry trade group focused on educating product managers and developers as well as providing the development community with networking opportunities. 

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