Posts tagged Insights
Built to Last

Consider the classic Coke bottle. Can you see it in your mind? The silhouette of that legendary shape. What is that shape? Is that the brand of Coke? Or is that the product? Whether pouring it over ice or drinking it from the bottle, you are experiencing both the brand and the product of Coke all at once.

Read More
Insights and Ideation

Want to set up a proper foundation for your ideas to succeed? Trig can help you form a resilient structure built out of research. What problem does your product solve? Are your design ideas human-centered? Who wants what you are offering? Don't run yourself ragged with guesswork trying to find out! Trig has you covered with personalized ideation sessions.

Read More
Virtual Ideation and Peak Creative Performance

The truth of face-to-face brainstorming is that the quantity of ideas generated per person drops significantly each time someone is added to the team. The political nature of the typical office can be stifling. Think about your most recent brainstorm, when a colleague was talking were you thinking about your ideas or trying to figure out how to respond to them?

Read More
Trig Demonstrates Virtual Ideation Session

On April 11 Ty Hagler of Trig Innovation had the pleasure of speaking about the topic of the virtual ideation session. Ty spoke in the Cary West Regional Library at the invitation of Carolinas Innovators & Design Thinkers. The title of the talk was “Virtual Ideation: Activating Customer Insights into Testable Concept Prototypes.”

Read More