Posts tagged Marketing Strategy
Innovation History of Trig's Logo Development

Ten years of business has taken Trig through many changes in the pursuit of growth. One of the best ways for a company to showcase shifting corporate values and service expansions is to design a fresh new logo. A logo should represent the very nature of a company’s culture. Take a look with us into the logos of Trig-past to explore our branding evolution.

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Marketing Specialist Samantha Harr Joins Trig

Trig is pleased to announce the addition of Samantha Harr to the team as our junior marketing consultant. The talented and effervescent Ms. Harr entered the product design world from the fashion industry and has discovered her true calling in brand image creation. Congratulations and welcome!

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Innovation: Being Everything for Somebody

Sometimes you hear a compelling speaker, and you just can’t get it out of your head in the following days and weeks.  We had this happen to us at last year’s Carolinas PDMA Innovate Carolina conference with David Burney’s compelling breakout session on community-driven innovation through his work at New Kind and Red Hat. And this year, it’s happened again at the same conference, 2012 edition. Thanks a lot, Greg Hopper.

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Murphy’s Hypotenuse—The Unmistakable Power of Icons (Part One)

Out of all the artistic expressions I have the privilege to explore in my world of industrial design, there’s nothing that provides the instant gratification of an icon, whether it’s placed on a product or used in marketing applications to sell it. In other words, I love a good icon.

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