Posts tagged basecamp
Shaping an Agency, Chapter Two

Agency agreement signed, sealed, and delivered, we set forth with the ATX communications plan. Brian knew this would be a real test-not just for the company, but for himself.  He had always exceeded expectations for a variety of clients of most shapes and sizes, but the ATX project represented the biggest fish we had hauled in thus far.

Read More
Shaping an Agency, Chapter One

Brian was probably thinking this was a setup. We had just been swapping Skype messages around the idea that service companies should strive to be “everything to somebody,” as opposed to “something for everybody.” And then the phone rang. It was Grant at ATX.

Read More