Posts tagged brand experience
Connecting People with Products and Services

For a recent Tangents interview, I sat down with Trig’s video and photography wunderkind, Cristina Fletes-Boutte, to discuss multiple aspects of her work.  During the course of the interview, she touched upon an inspiring subject, the notion that her work could help people reach deeper connections with the products and services of Trig’s customers.

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Shaping an Agency, Chapter One

Brian was probably thinking this was a setup. We had just been swapping Skype messages around the idea that service companies should strive to be “everything to somebody,” as opposed to “something for everybody.” And then the phone rang. It was Grant at ATX.

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Authentic Brands Have Great User Manuals

As the saying goes, “Don’t ruin a $100 meal with a five cent dessert.” The same can be said for building great brands, and the required attention to detail in order to make sure that every expression of the brand – from product to website, packaging to retail environments – communicates a consistent, authentic message. 

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