Posts tagged brand management
Shaping an Agency, Chapter One

Brian was probably thinking this was a setup. We had just been swapping Skype messages around the idea that service companies should strive to be “everything to somebody,” as opposed to “something for everybody.” And then the phone rang. It was Grant at ATX.

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Trig Innovation Announces Patent Award for Otwo Air Purifier

Trig Innovation, a Research Triangle, NC-based innovation management consulting firm, announces its latest patent award for sgblue, Inc.'s Otwo Air Purifier. Otwo was launched in October 2010 by sgblue, Inc. of Asheville, NC, and is a breakthrough device for residential use that removes all three types of pollution, including harmful gases (VOCs), particulates (dust, pet dander and pollen), and biologics (viruses, mold and mildew).

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