Posts tagged brand strategy
Connie Tran Joins Trig Innovation

Trig, a Chapel Hill, North Carolina-based firm focused on innovation, design, and marketing, announces the addition of Connie Tran to its industrial design team.

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Shaping an Agency, Chapter One

Brian was probably thinking this was a setup. We had just been swapping Skype messages around the idea that service companies should strive to be “everything to somebody,” as opposed to “something for everybody.” And then the phone rang. It was Grant at ATX.

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Trig Innovation Announces Launch of Mustard Tree Instruments® Animation

Recently, one of our favorite clients, Mustard Tree Instruments®, challenged us to do something new after we had just collaborated with them on a successful design project. The challenge— to create an animated video piece in support of its new product, the Mustard Tree Verifier™ Tri Test 1000.

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Trig® Announces New Registered Trademark

Trig® Innovation is proud to announce the procurement of a service mark for its name, Trig®. Trademarks are standard fare in the world of the products we design and develop for others, and the word, Trig®, has taken on so much meaning for us in the last year that we decided to take the “what’s good for the goose” approach to our own name. 

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